LINH DOAN unveils “REBIRTH” – a show marking 10 years in the world of haute couture

Designer Linh Doan celebrates her 10-year career with a special event held in Hanoi on December 8. The occasion not only unveils the new brand identity of LINH DOAN, but also introduces the Spring–Summer 2025 bridal collection titled Rebirth—a symbol of the designer’s creative renewal.

Rebirth draws inspiration from the transformative journey of a butterfly—emerging from its cocoon, shedding its old form as a humble caterpillar to become its most radiant and perfect self.

With this Spring–Summer 2025 bridal collection, designer Linh Doan conveys a message of rebirth and hope, symbolizing a promising new chapter in the evolution of her brand.

Butterfly and cocoon motifs—crafted on luxurious fabrics—serve as the signature visuals of the collection. Artisanal techniques such as mother-of-pearl inlay, refined draping, and intricate embellishment are thoughtfully applied to tell a story of transformation and rebirth.

Premium materials like satin, silk organza, and lace are used to contour the body like a second skin, offering a sense of graceful elegance and quiet strength to the wearer.

The fusion of traditional mother-of-pearl inlay artistry and haute couture fashion

A standout highlight of the Rebirth collection is the exceptional collaboration between LINH DOAN Atelier and master artisan Trang Trọng—a celebrated 18th-generation heir to Vietnam’s legacy of mother-of-pearl and shell inlay craftsmanship.

With masterful skill and a profound understanding of traditional arts, artisan Trang Trọng has helped infuse the timeless cultural values of Vietnam into the collection. The exquisite inlay details, entirely handcrafted, not only add a touch of opulence but also embody a deeper symbolic meaning—one that reflects the harmonious fusion of heritage and modernity.

Linh Doan continues to affirm her position in the realm of haute couture by presenting designs that are both timeless and artistically distinctive. The Spring–Summer 2025 bridal collection stands as a clear testament to her spirit of creative renewal, while reinforcing designer Linh Doan’s enduring commitment to women—empowering them to shine in life’s most meaningful moments.